EFFECT OF RADIO NEWS PAPER REVIEW ON PATRONAGE OF NEWSPAPER IN NIGERIA
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Background of the study
In most broadcast organizations today the “review of newspapers` headlines” is the in-thing; even the broadcast stations that cannot get hard copies to review daily substitute with the online versions of the newspapers. There is rarely any contemporary radio or television station that do not have this programme on their schedule daily; some stations even have it in vernacular (Bond FM 92.9, Lagos, reviews newspapers` headlines in Yoruba language on the programme called ‘Koko inu iwe iroyin’).
Newspapers` headlines review has become the daily morning tonic for most television viewers and radio listeners that they feel something is missing in their daily routine if they have not watched or listened to the programme before they set out for their daily endeavours. Those who cannot wait at home for the programme listen to it on the radio in their cars or with their mobile phones or laptops because it informs them about the happenings around as reported by newspapers, taking into consideration the fact that broadcast news satisfies the individual`s hunger for the most current information about occurrences within his immediate and remote environment (Ufuophu-Biri, 2016).In December 2008, the Broadcasting Organization of Nigeria (BON) and the Nigeria Publishers Association (NPA) placed a ban on the review of newspapers on radio and television stations in Nigeria effective from January 1, 2009 (This Day, 2019); they argued that the reviews were stopping people from buying newspapers. However, because of the importance attached to newspaper reviews by the broadcast stations, sponsors of the programme, and listeners, the broadcast media employed various means to circumvent the ban. Ojebode (2019) asserts that television and radio stations subtly changed the name of the newspaper review programmes to names like “What we now have is Daybreak gist”, “Review”, and “Have you heard?” Also “reviewers no longer mentioned the newspapers they are reviewing nor refer viewers and listeners to the pages from which stories have been picked. Therefore, this study seeks to effect of radio news paper review on patronage of newspaper in Nigeria.
1.2 STATEMENT OF THE PROBLEM
In December 2008, the Broadcasting Organization of Nigeria (BON) and the Nigeria Publishers Association (NPA) placed a ban on the review of newspapers on radio and television stations in Nigeria effective from January 1, 2009; even though there has been no official statements from these regulatory bodies lifting the ban yet the air waves are dominated daily with newspapers` headlines review programmes. The narrative has changed, and now both the broadcast and print organizations attach importance to this programme. Newspaper organizations that were initially not in support of newspapers review now give out complimentary copies for review. Also, there has been studies on relationship between newspapers review and purchase (Nwabueze, Okonkwo and Nweke, 2019), but there is scarcity of study on what listeners think about newspaper headlines review and story content. Do they think the headlines convey the right impression and meaning, or they play on the sensibilities of the listeners? Do listeners go to read the newspapers (story content) to confirm the relationship with the headlines?. Therefore, this study examines the effect of radio news paper review on patronage of newspaper in Nigeria
1.3 OBJECTIVE OF THE STUDY
The general objective of the study is to examine the effect of radio news paper review on patronage of newspaper in Nigeria.The major objectives of the study are as follows:
- To find out the effect of radio newspaper` reviews on newspaper patronage in Nigeria.
- To examine the extent at which newspaper` reviews on radio affect the circulation and patronage of newspaper in Nigeria.
- To find out if radio listeners of newspapers` headlines review are moved to read the hard copy version of the newspaper .
- To ascertain if newspapers`review on radio satisfies the information need of radio listeners.
1.4 RESEARCH QUESTION
The following questions have been prepared for the study
- What is the effect of radio newspaper` reviews on newspaper patronage in Nigeria?
- What is the extent at which newspaper` reviews on radio affect the circulation and patronage of newspaper in Nigeria?
- Do radio listeners of newspapers` headlines review are moved to read the hard copy version of the newspaper?
- Does newspapers`review on radio satisfies the information need of radio listeners.
1.5 RESEARCH HYPOTHESES
For the successful completion of the study, the following research hypotheses were formulated by the researcher;
H0: Newspapers`review on radio does not satisfies the information need of radio listeners
H1: Newspapers`review on radio does not satisfies the information need of radio listeners
1.6 SIGNIFICANCE OF THE STUDY
The foregoing objectives apart the present study must be seen to be significance or relevant to mass communication at least on two grounds. First, it focuses on Nigeria media consumer on news- commentaries which is a medium essentially designed for news broadcast and its obligatory effort interpreting new to its listeners through commentaries. The second point or relevance of this study is its typology. Being an audience research this study seeks to emphasis that communication without feedback is incomplete. We might wrap up this relevance of feedback in the words of Quall and Brown. In any communication system feedback from receivers to a communicator is a necessary ingredient for maximum efficiency. It is the only true indicator of the effectiveness to reach the people and it provides the only safe basis for alteration of any format
1.7 SCOPE OF THE STUDY
The study find out the effect of radio newspaper` reviews on newspaper patronage in Nigeria. The study also,examine the extent at which newspaper` reviews on radio affect the circulation and patronage of newspaper in Nigeria. The study further find out if radio listeners of newspapers` headlines review are moved to read the hard copy version of the newspaper. Lastly, the study ascertain if newspapers`review on radio satisfies the information need of radio listeners.
1.8 LIMITATION OF THE STUDY
Financial constraint
Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).
Time constraint
The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work
1.9 DEFINITION OF TERMS
Radio: the transmission and reception of electromagnetic waves of radio frequency, especially those carrying sound messages
Newspaper review: current events; important or interesting recent happenings Patronage.
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